Introducing Pocket Change

Filed under News,Pocket Change Tags: , , , , , — • Written by Jennie @ 6:05 pm

What is Pocket Change exactly?

Pocket Change is my new blog within a blog – it’s nestled right here inside the regular Lil Blu Dragonfly blogsite. (www.lilbludragonfly.com/pocketchange)

Why a new blog?

You started a new business and you thought clients and money were going to come pouring in. You quickly realized that even though your product is INCREDIBLE no one knows about you (well no one other than your mom and best friend). Something has to happen and fast!! You discover you have to tackle this whole other full time job called marketing. It can be a very daunting beast!
I came to marketing through the above scenario. Took up the sword and charged full speed ahead – books, blogs, seminars etc…  It was an epic battle of smarts between the beast and I! Somewhere in the middle of the brain spinning I fell completely in love with the beast. I also found that I have a lot to say.  Mixing the photography site with the marketing site really wasn’t an option – they have two very different messages. But I found I really wanted to share and have my voice heard and this desire to talk lead to the birth of Pocket Change!

What’s with the name?

I see Pocket Change as being a place where I share tidbits of information and ideas to help others – hopefully in a way to side step some of the mistakes I made! Just like change in your pocket a few pieces can get you where you need to go!

What can I do?

Come over, join in the conversation and if there is a topic you’d like to see covered drop me a note. I can’t promise I’ll know the answer but I can promise I’ll try to find a way to lead you in the right direction!

See you on the other side ;)

Defining 2010: 3 Little Words

Last week I read Chris Brogan’s post “Wiring Yourself for Success”. Chris picks 3 words each year to help guide him in refining his goals and decisions for the upcoming year – a lighthouse beacon to see through the fog so to speak.

The past 2 years I have been using themes to define my upcoming year. 2008 was the year of “play”. I realized I had forgotten how to enjoy all the little fun things I so enjoyed as a kid. I made it a point to play when ever possible. To that end – I finger painted in the yard with one of my nieces, slept under the stars in the backyard (ok I added an aerobed – my back isn’t as forgiving as it use to be!), rediscovered skinny dipping, got lost in a corn maze and made a snow angel. I had a blast but more importantly my creativity was revived – new ideas came – it was a rebirth of the person I had loved and forgotten – me!

2009 was the year of “being bold”. When you get into a rut you forget to put yourself out there, blinders get put on and change becomes a thing of the past. I wanted to break new ground and went bold in many ways. I formed a partnership and new business – Strawberry Road, finally bought the hot red lipstick I talked about doing for years, physically visited the work sites of complimentary vendors to my industry and asked if they would be interested in a collaboration and I made the decision to move to the Baltimore, Maryland area (still putting the pieces together on that). In each case being bold and moving out of my current comfort zone has been a great success which in turn has made being bold something to be excited about and not feared.

I love to try new things or put a new spin on something I’ve done previously so when I read Chris’ post I thought it was the perfect way to revamp the way I do yearly themes. 2 words came to me immediately. The 3rd one took more thought but I finally found it. As my work and personal life are so interconnected you will see that my words can and do refer to both areas of my life. Here are my 3 words for 2010.

(Before I share – I learned a really cool trick from a Seth Godin post – go to google – type in define: then a word you want the definition of and it pops up an answer – so cool!!)

define:sleek – well groomed and neatly tailored.

To me this means every aspect of both brands – Lil Blu Dragonfly and Strawberry Road – is tight. The message, the look, etc – is so well put together that you know who it came from and it brings certain expectations and emotions before you even get into the meat of it. For me personally it means making sure that I too have a completed pulled together look when I walk out of the door. I tend to fall into that category of working from home in yoga pants and fleece – when people meet me there is a disconnect between what they see and who I am – I need to be sleeker.

define:ownership – relation of an owner to the thing possessed.

This one comes from conversations I had with a particular person this summer. I met a man who is a contractor and during our conversations it always struck me how he took ownership of his gifts, skills and workmanship. He wasn’t afraid to come out and say I am very, very good at what I do and proud of it. It really impressed me and made me realize 1) I am good at what I do and 2) that I literally wanted to be like Mike – be proud and take ownership in myself and skills. In 2010 I’ll be tooting my own horn more. On the flip side I acknowledge that when I mess up I have to take ownership of that as well.

(PS: Mike really is good at what he does – I’ve seen his work first hand. If anyone in the Baltimore, North Shore area is looking for a reputable, reliable person to help with a home improvement project contact me and I’ll pass his contact information on.)

define:remarkable – unusual or striking.

In my industry we are a dime a dozen. There are photographers in every town and street corner now. I know that for me to continue to grow and work with the people I aspire to work with I can’t be like everyone else – be it marketing, style or presentation. I have to find a way to stand out of the pack and be remarkable. But, and here’s the key – remarkable in a way that is completely me and shows my true self.

So now I have my three words to guide me through the year. As a reminder and to keep me on course I plan on doing something that helps me focus when I work on particular projects. I take a dry erase marker and write what I’m focusing on onto every mirror, window and dry erase board I see. So don’t be surprised if you walk in my bathroom this year and see the words: sleek, ownership and remarkable staring back at you in the mirror.

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