Posts Tagged ‘marketing’

Introducing Pocket Change

What is Pocket Change exactly? Pocket Change is my new blog within a blog – it’s nestled right here inside the regular Lil Blu Dragonfly blogsite. (www.lilbludragonfly.com/pocketchange) Why a new blog? You started a new business and you thought clients and money were going to come pouring in. You quickly realized that even though your product is INCREDIBLE no one knows about you (well no one other than your mom and best friend). Something has to happen and fast!! You discover you have to tackle this whole other full time job called marketing. It can be a very daunting beast! I came to marketing through the above scenario. Took up the sword and charged full speed ahead – books, blogs, seminars etc…  It was an epic battle of smarts between the beast and I! Somewhere in the middle of the

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Defining 2010: 3 Little Words

Last week I read Chris Brogan’s post “Wiring Yourself for Success”. Chris picks 3 words each year to help guide him in refining his goals and decisions for the upcoming year – a lighthouse beacon to see through the fog so to speak. The past 2 years I have been using themes to define my upcoming year. 2008 was the year of “play”. I realized I had forgotten how to enjoy all the little fun things I so enjoyed as a kid. I made it a point to play when ever possible. To that end – I finger painted in the yard with one of my nieces, slept under the stars in the backyard (ok I added an aerobed – my back isn’t as forgiving as it use to be!), rediscovered skinny dipping, got lost in a corn maze and

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