Words are powerful. They send messages, convey emotions and bring people to action. In my post about Lululemon and their remarkable social media efforts I touched on the core words that clearly define who they are. A quick visit to their website and you will find the words – goals, outgoing, upbeat, energetic and fun [...]
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Lululemon, Lululemon, Lululemon!!! There I said it!! In the last few weeks it seems that every time I get into a conversation about marketing and social media the words “Lululemon – their message is tight!” comes out of my mouth. Let me explain. I knew of Lululemon, but they didn’t really hit on my radar [...]
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