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Are You Passing the Bathroom Test with Your Clients?

I’ve been thinking about bathrooms lately.  Bathrooms speak volumes about your business!  It gives an intimate look into your thought process and perceived work ethic and can be easily overlooked by a busy business owner.  (Stay with me – I promise this will make sense!!) It was Monday morning and I was busy cleaning and [...]

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The Words that Define You

Words are powerful.  They send messages, convey emotions and bring people to action.  In my post about Lululemon and their remarkable social media efforts I touched on the core words that clearly define who they are. A quick visit to their website and you will find the words – goals, outgoing, upbeat, energetic and fun [...]

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Show AND Tell – the Mabel’s Labels Way

There is an old saying in business – “You can’t sell it if you don’t show it.”  Let’s look at this in relation to the photography business.  A majority of photographers will find that their clients gravitate to the 8×10 and smaller print sizes.  It’s what they grew up with – in their head they [...]

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