Words are powerful. They send messages, convey emotions and bring people to action. In my post about Lululemon and their remarkable social media efforts I touched on the core words that clearly define who they are. A quick visit to their website and you will find the words – goals, outgoing, upbeat, energetic and fun [...]
Read the rest of this entry »Show AND Tell – the Mabel’s Labels Way
There is an old saying in business – “You can’t sell it if you don’t show it.” Let’s look at this in relation to the photography business. A majority of photographers will find that their clients gravitate to the 8×10 and smaller print sizes. It’s what they grew up with – in their head they [...]
Read the rest of this entry »Lululemon – Their Message is Tight!
Lululemon, Lululemon, Lululemon!!! There I said it!! In the last few weeks it seems that every time I get into a conversation about marketing and social media the words “Lululemon – their message is tight!” comes out of my mouth. Let me explain. I knew of Lululemon, but they didn’t really hit on my radar [...]
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