There is an old saying in business – “You can’t sell it if you don’t show it.”  Let’s look at this in relation to the photography business.  A majority of photographers will find that their clients gravitate to the 8×10 and smaller print sizes.  It’s what they grew up with – in their head they carry a picture of what that looks like.  Now say you really, really want to sell 20×24 and larger wall prints.  They are featured in your pricing brochure yet no one seems to buy.  To make those sales happen somewhere in your studio you have to display that size print in a way that your client can envision it in their home.

A few weeks ago this was brought back home to me when I was reading a post called Show, Don’t Tell on Jonathan Fields’ blog – Awake at the Wheel.  He was commenting on how the ipad that is being released by Apple won’t have flash.  I had registered that the new ipad wouldn’t have flash but I hadn’t really pictured what that would mean.  In his post Jonathan posted an image from The Flash Blog that showed me quite clearly what that meant.  Before it was words and talk that I heard but didn’t connect.  With this one visual I finally got it.

Where does Mabel’s Labels fit in all this?  Not long after I read Jonathan’s post the crew at Mabel’s Labels posted this fun video.  One of the benefits they tout is that their – “labels are designed to stick – no matter what!”  To prove this they started creating fun videos challenging that statement.  They attach their labels to something and run it through its paces.  One such challenge is to run the labels over with a car, another to drop them off a roof, but my favorite by far is when they attach them to a hockey puck and have kids use the puck in practice.  Love it!!  The Mabel’s Label crew completely understands the show it to sell it theory and put it into action in a fun creative way.

*Disclaimer – I know I’ve mentioned Mabel’s Labels in the past.  However I have no connection to them.  Well.. my sister does buy them for her kids, which is how I found out about them in the first place.  Or maybe it’s just that I have a thing for Canadian companies.  Looking at my twitter followers – I’m HUGE in Canada.  Possibly it’s all my connections to North Sydney, Nova Scotia… Nahh really don’t think so. *

Over the past few years a little voice inside my head kept telling me I needed to do more – I needed to give back to the world around me. I responded by giving my time and talents to local causes – Habitat for Humanity and Ridgefield Operation for Animal Rescue – to name two. I loved it but as I got busier I found I had less time to give.

At the end of 2009 I found myself pondering these questions – 1) who do I want to give back to and 2) how do I want to give back. I knew pretty quickly on that I wanted to help women and children. I ended up choosing two organizations – Save the Children and Grameen Foundation. Both of these organization currently have an A rating with Charity Watch. Save the Children was an easy decision for me – I’ve been involved in the lives of children – be it babysitting, nanny, juniors rowing coach or photographing them since I was 11 years old – perfect fit!

Grameen came on my radar when a Facebook friend referred them to me. In regards to helping women I wanted help them in power and better their circumstances. I started researching micro loan organizations. The majority of the people helped by these organizations are poor women who want to make a change in their lives and the lives of those around them. Hard part was finding a micro loan organization that truly did what it said it would. With the combination of my friend’s referral and their Charity Watch rating I’m confident Grameen Foundation is an excellent match.

Here’s my plan for donating: Complete a session with me this year and I will donate $25 to either Save the Children or Grameen Foundation in your name. I would like you to help me choose which charity you would like the money to go to. For those that have no preference, in December I will evenly divide the money and donate to both organizations. I’m really excited to start giving back in this way and thank-you for helping me make it happen!!