Words are powerful. They send messages, convey emotions and bring people to action. In my post about Lululemon and their remarkable social media efforts I touched on the core words that clearly define who they are. A quick visit to their website and you will find the words – goals, outgoing, upbeat, energetic and fun [...]
Read the rest of this entry »Sometimes It’s What Your Not
A few weeks ago I was out to dinner with a fabulous group of people. I happened to sit down next to a dynamic fun woman, who with her husband, recently bought an established thriving business. Over the evening, you could tell that she and her husband are passionate about what they do and having [...]
Read the rest of this entry »Your Story is Your Brand
Back when I was first starting Jennie Sjursen Photography (it no longer exists but that’s a story for another day) every where I turned people talked about “getting a brand”. I thought to myself “I need to get me one of those!” Yep, you read right, I thought I needed to get one. At the [...]
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