It was the winter of 1988. I was 16 years old, living in New Zealand and a virgin. A Rocky Horror Picture Show virgin. For the uninitiated, that means I had yet to have my first Rocky Horror experience. I knew nothing about the rice, toast and water guns. Not even an inkling of the [...]
Read the rest of this entry »The Words that Define You
Words are powerful. They send messages, convey emotions and bring people to action. In my post about Lululemon and their remarkable social media efforts I touched on the core words that clearly define who they are. A quick visit to their website and you will find the words – goals, outgoing, upbeat, energetic and fun [...]
Read the rest of this entry »Show AND Tell – the Mabel’s Labels Way
There is an old saying in business – “You can’t sell it if you don’t show it.” Let’s look at this in relation to the photography business. A majority of photographers will find that their clients gravitate to the 8×10 and smaller print sizes. It’s what they grew up with – in their head they [...]
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