There is an old saying in business – “You can’t sell it if you don’t show it.” Let’s look at this in relation to the photography business. A majority of photographers will find that their clients gravitate to the 8×10 and smaller print sizes. It’s what they grew up with – in their head they carry a picture of what that looks like. Now say you really, really want to sell 20×24 and larger wall prints. They are featured in your pricing brochure yet no one seems to buy. To make those sales happen somewhere in your studio you have to display that size print in a way that your client can envision it in their home.
A few weeks ago this was brought back home to me when I was reading a post called Show, Don’t Tell on Jonathan Fields’ blog – Awake at the Wheel. He was commenting on how the ipad that is being released by Apple won’t have flash. I had registered that the new ipad wouldn’t have flash but I hadn’t really pictured what that would mean. In his post Jonathan posted an image from The Flash Blog that showed me quite clearly what that meant. Before it was words and talk that I heard but didn’t connect. With this one visual I finally got it.
Where does Mabel’s Labels fit in all this? Not long after I read Jonathan’s post the crew at Mabel’s Labels posted this fun video. One of the benefits they tout is that their – “labels are designed to stick – no matter what!” To prove this they started creating fun videos challenging that statement. They attach their labels to something and run it through its paces. One such challenge is to run the labels over with a car, another to drop them off a roof, but my favorite by far is when they attach them to a hockey puck and have kids use the puck in practice. Love it!! The Mabel’s Label crew completely understands the show it to sell it theory and put it into action in a fun creative way.
*Disclaimer – I know I’ve mentioned Mabel’s Labels in the past. However I have no connection to them. Well.. my sister does buy them for her kids, which is how I found out about them in the first place. Or maybe it’s just that I have a thing for Canadian companies. Looking at my twitter followers – I’m HUGE in Canada. Possibly it’s all my connections to North Sydney, Nova Scotia… Nahh really don’t think so. *