All of you children of the 70’s sing with me now: “Who are the people in your neighborhood, in your neighborhood, in your neighborhood!” I’ve spent the last two weeks with my head down, nose to the grindstone, trying to get a house not only on the market but also ready for an open house! [...]
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The Words that Define You
Words are powerful. They send messages, convey emotions and bring people to action. In my post about Lululemon and their remarkable social media efforts I touched on the core words that clearly define who they are. A quick visit to their website and you will find the words – goals, outgoing, upbeat, energetic and fun [...]
Read the rest of this entry »Show AND Tell – the Mabel’s Labels Way
There is an old saying in business – “You can’t sell it if you don’t show it.” Let’s look at this in relation to the photography business. A majority of photographers will find that their clients gravitate to the 8×10 and smaller print sizes. It’s what they grew up with – in their head they [...]
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