Lululemon, Lululemon, Lululemon!!! There I said it!! In the last few weeks it seems that every time I get into a conversation about marketing and social media the words “Lululemon – their message is tight!” comes out of my mouth. Let me explain. I knew of Lululemon, but they didn’t really hit on my radar [...]
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Under Armour Meet the Rower
So I appear to still have Under Armour on the brain. In a previous post I ended by saying I had some fabulous ideas on how they can connect with the rowing community. Now I have to admit to having a soft spot in my heart for the sport. I first stepped into a boat [...]
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I’m in the middle of planning a move to the Baltimore, MD area. I’ve been visiting the area, making friends on twitter, joining local groups and researching local companies. One of those companies is Under Armour. I was first introduced to Under Armour roughly six years ago. I was sitting in a rowing shell – [...]
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