Lululemon, Lululemon, Lululemon!!! There I said it!! In the last few weeks it seems that every time I get into a conversation about marketing and social media the words “Lululemon – their message is tight!” comes out of my mouth. Let me explain. I knew of Lululemon, but they didn’t really hit on my radar [...]
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Expectations – An Important Conversation
Recently, I started working out with Paulie, a top-notch trainer. At the end of the first session, I went over with him what I wanted and what I was expecting to get out of the next 15 weeks. I left feeling really positive about everything. As I was driving away it struck me. I had [...]
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